Fake Hublot: Die Kunst, ein Image zu schaffen Hublot’s partnerships as the ultimate tool for creating an active following

The Swiss brand Fake Hublot has managed to establish itself as a manufacturer of modern luxury watches for a broad target group. This includes many buyers who were previously not interested in the classic watch brands. The strategy of getting involved in various areas has paid off. Through its diverse partnerships in music, sport, art and fashion, Hublot reaches a wide variety of buyers and interested parties.

The Italian car brand is the epitome of luxury. And that is true all over the world. The collaboration with Hublot began in 2011, with a particular focus on Formula 1. Partnerships between watch brands and car manufacturers are not unusual. However, the partnership between Hublot and Ferrari is particularly successful and has increased the attention for the Swiss brand many times over in a wide variety of markets.

Part of the success story was the joint development of the Hublot Big Bang Ferrari Unico. Under the leadership of Ferrari’s chief designer Flavio Manzoni, the Big Bang was given typical elements of the Ferrari California T, the 488 GTB and the LaFerrari hybrid model.

The latter was also the inspiration for what is probably the most remarkable watch in this partnership: the Hublot MP-05 “LaFerrari”. The design of the watch is based on that of the car and comes with a variety of special features. With 637 individual parts, it is the most complicated watch Hublot has ever built. The impressive 50-day power reserve and the unique case, whose shape is reminiscent of the LaFerrari, are worth highlighting.

Hublot and Depeche Mode

A rather unusual partnership is the one with the legendary band Depeche Mode, which began in 2010. Since then, various limited editions have been developed and marketed together. What’s special about this is that all proceeds from sales go directly to the non-profit organization “Charity: Water”, which works to provide drinking water in developing countries.

The most notable project of this collaboration is probably the recently presented, limited Big Bang collection “The Singles”. Each of the 55 watches represents one of the 55 singles by Depeche Mode.