Eilean Replica Panerai: the brand enters the Web3 with Arianee

Replica Panerai is at the forefront of offering innovative services for its customers, especially in recent years and since the concept of Experience was introduced. The strategy places the customer, in particular those who buy an Experience Edition watch, at the center of a universe in which the service aims to elevate the ownership experience beyond the traditional fence that still divides the end user and the watch brand. A further step is being taken today with access to Web3 and once again puts Panerai at a clear advantage over the competition.high quality replica watches uk

What does Web3 represent and what does Replica Panerai offer?

After the launch of the Web1 in the nineties, which allowed us to discover the World Wide Web and spread it, the Web 2.0 of the early 2000s has transformed the users of the network into an increasingly active community of the virtual world, through blogs or social networks (Facebook, Instagram, Twitter). The arrival of the Web3 provides for a reversal of the trend and a progressive decentralization of the network, now dominated by the social giants, to give the user a role, once again, as an actor in the process of change. Decentralization will be based, among others, on a now widespread tool, such as blockchain technology, which is accelerating its diffusion also in the world of luxury.

With the imminent launch of the Radiomir Eilean Experience Edition PAM 1244, super exclusive variant of the Replica Panerai Radiomir Eilean, produced in a limited edition and numbered to 50 pieces for the brand’s new Experience, Panerai will officially debut the NFT technology created in collaboration with Arianee, a company leader in the sector with a focus on the luxury sector in particular. If we know all the technical characteristics of the watch except that the PAM 1244 introduces some distinctive ones such as bezel, crown and back made of bronze (derived from the bronze recovered during the restoration of the boat), the application of blockchain technology opens up new scenarios in the experience of using the watch and in the relationship between the brand and the end customer, which intensifies and takes on the characteristics of an exclusive relationship.

Each of the fifty owners of the new PAM 1244 will thus have a digital passport containing an NFT code uniquely associated with the watch. Not only does NFT uniquely identify the owner of the watch, but it allows you to activate a series of exclusive services and a direct communication channel between brand and customer. An example? Upon purchase, the owners will receive a graphic illustration created by an artist. The NFT technology associated with the Experience Edition watch guarantees a privileged interaction channel with the brand that will increasingly involve its customers with dedicated experiences.

We are only at the beginning; Panerai will soon extend the technology to the entire product range; therefore, by purchasing any Replica Panerai watch, you will receive an associated digital passport. The launch pad project with Radiomir Eilean Experience Edition PAM 1244, which will see owners live a complete experience aboard Eilean sailing along the Amalfi coast, is the beginning of a new chapter for the brand that invests more and more resources huge in transforming a shopping experience that usually ends at the time of purchase, into a long-term, ad personam service with high added value.