Replica Watches Omega x Swatch Bioceramic MoonSwatch – kosmiczna współpraca
An affordable watch that resembles the cult Moonwatch? Before you, the fruit of the cooperation of two legendary brands – MoonSwatch, a quartz model available in 11 different colored versions, connected by a bioceramic case. replica watches
For several days now, watch fans from all over the world have wondered what the omnipresent, full-page advertisements in the press and graphics on the Internet, which include the slogan “It’s time to change your Swatch” and “It’s time” interchangeably. to change your Omega ”. Yesterday the puzzle was solved. It turns out to be a project prepared by Nick Hayek
(CEO of Swatch Group),
Raynald Aeschlimann (CEO of Omega) and Carl Giordanetti (CEO of Swatch). The result is a model created by the Swatch Group called MoonSwatch. And this is probably the biggest surprise and surprise in recent years (but more on that in a moment).
So what is MoonSwatch? In short, it is a watch with a case that closely resembles that of a Speedmaster,
which is made of Swatch’s Bioceramics,
i.e. ⅔ ceramics and ⅓ bioplastics derived from castor oil (a substance from castor seeds).
There will be 11 versions with different colors and details,
which are referred to as “missions”. Each of them refers in color and details to a selected planet, star or satellite from our system
(because the design of the collection was inspired by the cosmos). And so we have, among others Mission to the Moon, Mission to Mars, Mission to Jupiter, Mission to Saturn, etc. The plug covering the battery with a photo of the space object from which the model takes its name will remind you of what kind of watch we have.
The MoonSwatch case is 42 mm in diameter, 13.58 mm thick and 20 mm between the lugs and – along with their characteristic shape, the so-called lyre lugs – is a copy of the Moonwatch one. Regardless of the color version, the front is crowned with a bezel with a tachymeter scale,
on which we find the famous “dot over ninety” (i.e. a dot over the number 90) – a reference to Omega’s historical references. On the other hand, on the hesalite slide – looking at the right angle – we will see a laser marked “S” mark (in Omega replica watches it is the symbol Ω).
Depending on the selected option, the watch face has different colors and hands (in some cases with Super-LumiNova). Especially noteworthy are those from “Mission to Mars”, similar to the Speedmaster Alaska Project, or the orange from “Mission to Jupiter” as in the Speedmaster “Ultraman”.
The dials – at least in the photos – look very decent. It was even made sure that the discs decorated with a light snail cut were slightly recessed into the main surface,
creating a three-dimensional effect. The Omega and Swatch logos appear at the top of the composition,
and the words Speedmaster and MoonSwatch appear slightly below. Brand logos can also be found
on the lace and on the strap. The replica watches will go to future owners on VELCRO straps of various colors, associated with aviation and space.
When I saw the advertisement mentioned at the beginning,
and then the teasers and the final product for the first time, I rubbed my eyes with amazement for a long time. While the cooperation of watch brands with, for example, automotive brands is not uncommon,
activities within one group and two very distant from each other in terms of brand positioning do.
Does the mix of the iconic design of Omega with Swatch,
which also produces well-known and popular replica watches, but associated mainly with colored plastic, make sense? For Swatch, I think it certainly is. Such cooperation will remind you of the brand
(which probably feels an increasingly stronger presence of smartwatches) and will increase its prestige. After all, the Speedmaster wording and the Omega logo on the dial are really something. What about the Omega? It seems that the whole action is to be educational and allow people to feel a substitute of Moonwatch on their wrists
(and dream, and then in some time persuade them to buy a mechanical version). Will it be like that? Time will tell.
MoonSwatches will be available for purchase from March 26 in selected Swatch stores
(in Poland only at Złote Tarasy in Warsaw). The price on the tag is PLN 1,150 per copy. The collection is not limited and should soon also
be available online in the Swatcha Online Store.